How to Get the Crazy Out
If you’re here wondering what you can do about your 1 star reviewers on the ALL-CAPS-LOCK all-stars, you’re better off leaving those guys alone. Our MIT nerds have crunched the numbers, and they found a high correlation between those kinds of reviewers and self-inflicted wounds.
Fortunately for you, reviewers who’ve mastered the lowercase keystroke write the vast majority of reviews. These folks are worth listening to & engaging because they’re the ones who’ve made review sites 1) powerful marketing channels and 2) valuable sources of customer feedback.